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Customer relationship management

Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business.

Top 5 examples of CRM implementation in organizations

• Apple CRM. Customer Relationship Management plays a pivotal role in Apple's growth strategy. ...
• Coca-Cola CRM. Coca-Cola uses CRM to promote collaboration and deal with customer issues quickly and efficiently. ...
• Amazon CRM. ...
• Activision CRM. ...
• Tesco CRM.

CRM is defined as customer relationship management and is a software system that helps business owners nurture their relationships with their clientele. ... A CRM records and analyzes all calls, emails and meetings, helping improve customer service, drive sales, and increase revenue.

Best CRM Software

Zoho CRM. Zoho CRM caters to sales teams with capabilities like sales enablement, performance management, automation, lead and contact management, and team collaboration. ... 

Salesforce Sales Cloud. ... 

HubSpot Sales. ... 

Dynamics 365 for Sales. ... 

SAP Sales Cloud.

While the benefits vary by department or industry, six benefits of CRM platforms that affect every user include:

• Trustworthy reporting.
• Dashboards that visually showcase data.
• Improved messaging with automation.
• Proactive service.
• Efficiency enhanced by automation.
• Simplified collaboration.

While the entire organization will come to rely on both ERP and CRM systems, the fundamental difference between ERP and CRM is that ERP is primarily for financial data and the finance department, while CRM is customer data used by the sales and customer service departments. 

Examples of CRM activities include automating repetitive sales, marketing, and service tasks, storing and managing customer and deal data, and reporting and forecasting.

Ways to Improve Your Company's CRM System

Make the CRM software easy to use for your internal customers, your employees. ... 

Provide CRM training to all employees. ... 

Track customer behavior throughout the sales cycle. ... 

Don't think of -- or use -- CRM as a standalone sales automation system. ... 

Get in sync. ... 

Keep data up to date.

Zoho CRM, Pipedrive CRM, Oracle Sales Cloud, and SugarCRM are the most popular with their users. SoftwareReviews found that these four CRM systems have the highest combined Value Index and Net Emotional Footprint scores across all CRM vendors included in the study. 

Potential drawbacks of CRM systems

• CRM costs. One of the greatest challenges to CRM implementation is cost. ...
• Business culture. A lack of commitment or resistance to cultural change from people within the company can cause major difficulties with the CRM implementation. ...
• Poor communication. ...
• Lack of leadership.